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What is AWAIDO

AWAIDO is a brand that bridges Japan and the world.

Through the quiet richness of Japanese tea, we hope to offer moments of ma—the poetic in-between—within our fast-paced lives.

We aim to be a gentle presence that brings people closer and enriches everyday connections.

Featured products

  • SUMI 澄 SUMI 澄

    SUMI 澄

    SUMI 澄

    Awaido
    £13.00 GBP
    £2.00 GBP £13.00 GBP
  • IRO 彩 IRO 彩

    IRO 彩

    IRO 彩

    Awaido
    £17.00 GBP
    £17.00 GBP
  • KUAN 寛 KUAN 寛

    KUAN 寛

    KUAN 寛

    Awaido
    £11.00 GBP
    £11.00 GBP
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How to Enjoy AWAIDO

  • Morning 06:14

    For clarity and focus in the early hours

    MINDSET: CLEAR

    SUMI 澄 

  • Daytime 15:10

    For pause and enrichment during the afternoon

    MINDSET: ENRICH

    IRO 彩 

  • Night 21:05

    For relaxation and unwinding in the evening

    MINDSET: RELAXING

    KUAN 寛 

Frequently Asked Questions (FAQ)

What’s the best way to brew AWAIDO teas?

Each tea comes with specific brewing instructions. Generally, we recommend using soft water, controlling water temperature carefully, and pouring to the last drop to enjoy the full flavor. Second and third infusions are also recommended.

Can I drink these teas cold?

Absolutely! Especially IRO and KUAN are excellent cold-brewed or served over ice. Chilling brings out a new depth and elegance in flavor.

Are AWAIDO teas caffeinated?

Yes, though amounts vary. SUMI and IRO contain moderate caffeine, while KUAN is low in caffeine and perfect for relaxing evenings.

Where are the tea leaves from?

All AWAIDO teas are sourced directly from Japan, primarily from tea farms in Shizuoka and surrounding areas.

Are your teas organic?

We are not certified as an organic brand at this time. However, we source our teas from farms that follow organic and chemical-free farming practices. These growers are deeply committed to sustainable agriculture, working in harmony with the land and their communities.

What is “mizudashi” (cold brew) tea, and why should I try it?

Cold brew tea is a method of steeping tea leaves in cold water for several hours, resulting in a smooth, refreshing flavor with less bitterness and lower caffeine. It’s a great way to enjoy our teas, especially in warm weather or as a hydrating, healthy drink.

How long can I store my tea once opened?

To fully enjoy the flavor of your tea, we recommend consuming it as soon as possible after opening. Store it in an airtight container, away from direct sunlight, in a cool and dark place.

Are your teas suitable for people sensitive to caffeine?

Our KUAN tea has a low caffeine content, making it a good choice for those who prefer to limit caffeine intake. However, if you are highly sensitive, please consult your healthcare professional before consumption.

Do you offer any brewing accessories?

Currently, we focus on providing premium teas, but we plan to offer specially designed brewing accessories in the future to help you enjoy the perfect cup every time.

What is the best way to store green tea/matcha?

To preserve the freshness, aroma, and beneficial properties of AWAIDO teas, we package them in sealed, protective bags.

Store your tea in a cool, dry, and well-ventilated place, away from direct sunlight, heat, and moisture.

Matcha is especially delicate and can easily absorb odors and humidity, so we recommend consuming it as soon as possible after opening.