A MOMENT OF STILLNESS, EVERYDAY.
What is AWAIDO?
AWAIDO is a brand that bridges Japan and the world.
Through the quiet richness of Japanese tea, we hope to offer moments of ma—the poetic in-between—within our fast-paced lives.
We aim to be a gentle presence that brings people closer and enriches everyday connections.
Our Philosophy
AWAIDO exists in the awa-i—the subtle, resonant space between cultures, between moments, and between people.
It is in these in-between spaces where connection, inspiration,
and quiet joy are born.
Through the simple act of brewing tea, sensing its aroma,
and calming the mind, we offer an invitation:
to return to yourself and to savour the stillness.
We hope to deliver the quiet beauty of tea into the lives of those navigating the present moment.
The Aesthetics of “Awa-i”
In Japanese culture, ma or awa-i represents the intentional pause—the spaciousness in time and space that invites harmony and possibility.
It is not emptiness, but presence.
The moment you brew tea becomes a moment to recalibrate your mind.
AWAIDO proposes to bring this timeless Japanese aesthetic into the modern daily rhythm.
Our Tea
Tea in harmony with nature
AWAIDO’s tea is crafted from leaves grown in harmony with the land. We minimize the use of pesticides and chemical fertilizers, letting the tea express the character of its soil and surroundings.
We invite you to experience tea with all five senses.
Safety and excellence at the highest standard
We carefully select only high-quality tea leaves, and craft each product with skilled, meticulous techniques.
Our teas have won multiple awards, including the prestigious Japanese Tea Award. They are finished in FSSC22000-certified facilities, ensuring global-level food safety and quality, along with exceptional taste.
